Jasmin Schwarzinger
Account Manager at Grabarz & Partner
Hamburg, Germany
TitleMoney Love
Title (original language)Geldvermehrung
Agency
Campaign Money Love
Advertiser BONTRUST
Brand Bontrust-Finance
Tagline Make your money multiply
Story The goal was to create a world completely made out of banknotes and explicit characters that stood for themselves. So we spent many days and nights doing a lot of research finding the right objects such as furniture, buildings, bridges, certain landscapes, clothes, etc.
Philosophy All characters (Lincoln, Mao and the unknown lady) were created as 3D characters in Softimage XSI. Therefore, our designing team engaged in a lot of origami studying. To get used to the technique, we spent a lot of time with uncountable folding sessions. We took dollar and pound notes and folded Origami figures until our hands bled. Then we were able to start with the digital modeling. Each character received an individual animation rig. With this digital skeleton we defined positions, rotations as well as the movements of the particulars.
Problem This procedure was followed by style frames in 2D to evoke the right feeling, tone and look for the film while having a special origami look in the back of our minds. After we were done creating rough animatics, we could start to fine tune our characters, as well as the different scenarios of the spot. Our final task was to blend all the scenes, camera tracks and sounds together.
Result When the agency came to us with the idea to show the increase of money on the international market in connection with some kind of sexual relation, we were very enthusiastic. No doubt, we had to do this!
Media Type Television
Length
Producer
Art Director
Animation
Animation
Animation
Animation
Copywriter
Art Director
Post Production
Animation
Account Supervisor
Account Supervisor
Advertiser's Supervisor
Agency Producer
Animation
Music
Sound Design Company
Producer
Producer
Audio Engineer
Audio Engineer
Audio Engineer
Executive Creative Director
Creative Director

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