AB Inbev x Cristal Beer - "The Helping Pots"

VMLY&R Lima

VMLY&R Lima Miraflores, Peru

1076

Title	The Helping Pots
Agency	VMLY&R Lima
Campaign	The Helping Pots
Advertiser	AB Inbev x Cristal Beer
Brand	AB Inbev x Cristal Beer
Date of First Broadcast/Publication	2021 / 8
Business Sector	Beers, Ciders, Lagers
Philosophy	In the middle of the pandemic, the poorness and hunger in Peru increased excessively, but there is something that people do in crisis moments; it’s called: Common Pots, large community pots where Peruvians prepare free food for the poorest. One common pot could feed many families at the same time. So, in Cristal Beer, we decided to do something significant for our people, that’s why we created: The Helping Pots. We decided to recycle all our beer cans, and with the melted material we made more common pots for the poorest areas nationwide.
Media Type	Case Study
Length	120 seconds
Chief Executive Officer (CEO)	Eduardo Grisolle
Executive Creative Director	Tin Sanchez
Creative Director	Beto Noriega
Creative Director	Jorge Soto
Art Director	Oscar Gonzales
Copywriter	Luis Alburqueque
Account Director	Raúl López-Guerra
Account Supervisor	Ana Morales
Account Executive	Lizbeth Vargas
Production Director	Malena Mellado
Producer	Célice Chicoma
Production Company	Señor Z
Music & Sound Design	Humanimal