Arequipeña Beer - "Bottle Tiles"

VMLY&R Lima

VMLY&R Lima Miraflores, Peru

4409

Title	Bottle Tiles
Title (original language)	Tejas de Arequipeña
Agency	VMLY&R Lima
Campaign	Bottle Tiles
Advertiser	AB Inbev
Brand	Arequipeña Beer
Date of First Broadcast/Publication	2023 / 4
Business Sector	Beers, Ciders, Lagers
Story	Arequipa - Peru, is the city with the highest UV radiation level on the planet, fortunately, they have Arequipeña, the regional beer from Ab InBev, which iconic bottles are made with 400-UV protection to shield the beer from sunlight, so, why not protect our people as well? That’s why we cut our bottles to convert them on Arequipeña Bottle Tiles. Roofs where more people can be protected and educated about sun issues. We set up the Arequipeña Bottle Tiles on bars and bus stops across Arequipa. Because, protect our people is what matter.
Media Type	Outdoor/Out of Home
Length	48 seconds
Executive Creative Director	Tin Sanchez
Creative Director	Beto Noriega
Creative Director	Jorge Soto
Account Director	Raul Lopez
Account Director	Antonio Guerra
Head of Production	Malena Mellado
Producer	Giselle Navarro
Production Company	O Guschin
Audio	Humanimal
Music	Humanimal
Chief Executive Officer (CEO)	Eduardo Grisolle
Art Director	Oscar Gonzales
Copywriter	Luis Alburqueque
Account Supervisor	Brenda Ruiz
Account Executive	Dessiré Gutiérrez
Art Director	Oscar Gonzales