| Title | National Roast Day |
| Agency |
VMLY&R Kansas City
|
| Campaign |
Roast Day
|
| Advertiser |
Wendy's
|
| Brand |
Wendy's
|
| Date of First Broadcast/Publication |
2021
|
| Business Sector | Restaurants & Fast Food
|
| Media Type |
Case Study
|
| Length | |
| PR Agency |
Ketchum
|
| Media Agency |
Sparks Foundry
|
| Copywriter |
Emily Friedman
|
| Chief Creative Officer |
Noel Cottrell
|
| Chief Marketing Officer (CMO) |
Carl Loredo
|
| Creative Director |
Conor Clarke
|
| Creative Director |
Matt Keck
|
| Creative Director |
Sarah Weigl
|
| Executive Creative Director |
McKay Hathaway
|
| Account Supervisor |
Paulina Chronis
|
| Associate Creative Director |
Ben Conaghan
|
| Associate Creative Director |
Chethna Suryakumar
|
| Associate Creative Director |
Katie Mylrea
|
| Associate Creative Director |
Meredith Young
|
| Global Chief Creative Officer |
Debbi Vandeven
|
| Senior Art Director |
Ann Putney
|
| Senior Copywriter |
Brian Bockelman
|
| Account Manager |
Adam Scherzer
|
| Associate Connections Director, Social |
Samantha Schuster
|
| Associate Connections Manager |
Lawrence Brown
|
| Associate Copywriter |
Katy Lowe
|
| Associate Director of Client Engagement |
Colin Belmont
|
| Associate Director of Content |
Victor Thai
|
| Associate Director, Search & Social |
Cris Stephan
|
| Chief Client Officer |
Jennifer McDonald
|
| Regional Chief Creative Officer |
John Godsey
|
| Connections Supervisor, Social |
Jessica Wiggins Unverferth
|
| Director, Content |
Jennifer Rodriguez
|
| Director, Strategic Brand Communications |
Frank Vamos
|
| Manager, Innovation & Data |
Jeremy Cline
|
| Manager, Social Media And Gaming |
Kristin Tormey
|
| Managing Account Supervisor |
Kelsey McGovern
|
| Managing Director, Client Engagement |
Jason Bass
|
| Managing Director, Client Engagement |
Kelly Gartenmayer
|
| Managing Director, Strategy & Insights |
Bret Smith
|
| Senior Analyst, Innovation & Data |
Carolina Mach
|
| Senior Campaign Program Manager |
Laura Picicci Meyer
|
| Senior Connections Manager |
Emmy Hanlon
|
| Senior Vice President |
Emily Kooistra
|
| Senior Vice President, Group Director |
Ryan Kefer
|
| VP, Media & Social |
Jimmy Bennett
|