| Title | Cheers to the Real Hardcore Fans |
| Agency | Le Pub |
| Campaign | Cheers to the Real Hardcore Fans |
| Advertiser | Heineken |
| Brand | Heineken |
| Posted | February 2024 |
| Business Sector | Alcoholic |
| Story | Heineken® and creative agency LePub launch “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive. |
| Media Type | Television |
| Length | |
| Soundtrack | "Shout" |
| Creative Director | Marie Poumeyrol |
| Creative Director | Nick Bakshi |
| Associate Creative Director | Daniele Tesi |
| Associate Creative Director | Adina Cîrstea |
| Art Director | Nicolò Pavin |
| Copywriter | Mattia Pavin |
| Director | Mark Molloy |
| Production Company | Smuggler |
| Special Effects / VFX | Simon Brown |
| Editor | Fabrizio Squeo |
| Post Production | Prodigious |
| Executive Producer | Dafydd Upsdell |
| Colorist | Jean-Clément Soret |
| Colour Producer | Kerri Aungle |
| Mix | Antonio D'Ambrosio |
| Production | Lukkien |
| PR | Edelman |
| Editing Company | Work LA |
| VFX PRODUCTION | Gabha Studios |
| VFX Lead | Christiant Dalberto |
| Color Grade Company | Company 3 |
More Work
SEE ALLWe Get It, We’ve Got You.
- BRAND:
- Matalan
- AGENCY:
- McCann Manchester
Invaluable Advice
- BRAND:
- St. James's Place
- AGENCY:
- Ogilvy UK
Invaluable Advice (OOH) 2
- BRAND:
- St. James's Place
- AGENCY:
- Ogilvy UK
Invaluable Advice (OOH)
- BRAND:
- St. James's Place
- AGENCY:
- Ogilvy UK
We Are The NHS (Case Study)
- BRAND:
- NHS
- AGENCY:
- MullenLowe UK
We Are The NHS
- BRAND:
- NHS
- AGENCY:
- MullenLowe UK
Feel a New Real on PlayStation VR2
- BRAND:
- PlayStation VR2
- AGENCY:
- adam&eveDDB
The Chemical Brothers - Live Again
- BRAND:
- Chemical Brothers
- AGENCY:
- Outsider