Amazon Business - "Bloom"

Joint

Joint London, United Kingdom

304

Title	Bloom
Agency	Joint
Campaign	Bloom
Advertiser	Amazon
Brand	Amazon Business
Date of First Broadcast/Publication	2023 / 9
Business Sector	Business Services
Philosophy	All told in one continuous take, we watch as a humble flower stall flourishes into a floral empire, with a little help from Amazon Business. Bloom is groundbreaking in that it’s the first scripted TV commercial specifically designed to use the 360 degree technology at ARRI’s next-gen Volume Stage. The post-production was beautifully pieced together courtesy of The Mill in London. The agency collaborated with Chemical Brothers directing duo of choice Dom & Nic at Outsider, and set the film to the tune of ‘You could be’ by the Manchester DJ Producer Anz on Ninja Tune Records. Amazon Business, Joint and its production partners at Outsider have created a campaign that speaks to a more compelling, human side of business. And the story continues, with an accompanying social, OOH and press campaign.
Media Type	Television
Length	30 seconds
Soundtrack	‘You could be’ by Anz
Production Company	Outsider
Editing Company	Final Cut
Sound	Wave Studios
Directors	Dom & Nic
post	The Mill London