| Title | Spokescandies on Pause |
| Agency |
BBDO New York
|
| Campaign |
Spokescandies on Pause
|
| Advertiser |
Mars, Inc.
|
| Brand |
M&M's
|
| Date of First Broadcast/Publication |
2023 / 1
|
| Business Sector | Candies
|
| Story | In 2023 M&M’s had the most talked about Super Bowl campaign in our history, but the story starts over a year out from the big game, with a simple shoe change we didn’t expect to break the internet. At M&M’S we believe in the power of fun to bring people together - but, after making some updates to our iconic characters, we found ourselves in the center of a divisive, at times way-too-serious dialogue over spokescandy footwear. So, we wanted to change the tone of that charged conversation, and bring the fun back into it, by starting an even more absurd one. |
| Media Type |
Case Study
|
| Music / Sound Design |
Sound Lounge
|
| Measurement |
RAPP Worldwide
|
| Precision Marketing |
Critical Mass
|
| Production Company |
Prettybird
|
| Chief Creative Officer |
David Lubars
|
| Chief Creative Officer |
Luiz Sanches
|
| Chief Creative Officer |
Matt MacDonald
|
| Executive Creative Director |
Alex Booker
|
| Executive Creative Director |
David Cuccinello
|
| Executive Creative Director |
David Povill
|
| Executive Creative Director |
HUMBERTO Fernandez
|
| Executive Creative Director |
Peter Kain
|
| Executive Creative Director |
Philip Sicklinger
|
| Group Planning Director |
Yin Chung
|
| Senior Art Director |
Maya Iwata
|
| Senior Copywriter |
Benner Rawley
|
| Strategy Director |
Dexter Blumenthal
|
| Account Director |
Melissa Reisman
|
| Account Manager |
Leah Baumgarten
|
| Account Manager |
Sarah Cerbone
|
| Assistant Account Executive |
Ankita John
|
| Associate Art Producer |
Cleo Montagnana
|
| Associate Creative Director, Design |
Bhanu Arbuaratna
|
| Commerce |
Tracy-Locke
|
| Editing Company |
Cut+Run
|
| EVP, Director of Content Production |
Alex Gianni
|
| EVP, Senior Account Director |
Ashley Gill
|
| Influencer |
Ketchum New York
|
| Junior Producer |
Esther Lee
|
| Media Agency |
EssenceMediacom
|
| Music Coordinator |
Katie Theobalds
|
| President & CEO |
Kirsten Flanik
|
| Production Company |
House Special
|
| Production Company |
Walker Sound
|
| Production Company |
Jogger
|
| PR Agency |
Weber Shandwick Worldwide
|
| Senior Music Producer |
Julia Millison
|
| Sr. Business Affairs Manager |
Shelly Bloch
|
| SVP, Head of Connections Planning |
Enda Conway
|
| SVP, Project Management Director |
Mark Lester
|
| VP, Account Director |
Grace Hargrave-Thomas
|
| VP, Group Director of Marketing Science |
Derek Zimmerman
|
| VP, Group Executive Producer |
Kimberly Clarke
|