McDonald’s Canada - "Grand Openings - Big Mac"

Cossette

Cossette Toronto, Canada

Awards

2529

Brand: McDonald’s Canada
Country: Canada

Advertiser: McDonald’s

Title	Grand Openings - Big Mac
Agency	Cossette
Campaign	Grand Openings
Advertiser	McDonald’s
Brand	McDonald’s Canada
Date of First Broadcast/Publication	2021 / 11
Business Sector	Food
Story	It’s long been in McDonald’s Canada’s DNA to deliver feel-good moments or a little “bubble of happiness” to its guests. Grand openings or new and reimagined restaurants provide unique opportunities for McDonald’s to create those moments. To mark these special occasions, Cossette created a series of visuals that embody the playful joy of celebrations. Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item, including the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin. Nine-foot-tall structures were erected using hundreds of balloons—the ultimate symbol of celebration.
Media Type	Print
Advertising Manager	Chuck Coolen
Advertising Manager	Cathy Begley
Advertising Manager	Mélissa Hains
Advertising Manager	Vilma Morlin
Advertising Manager	Jillian Pyper
Advertising Manager	Andréanne Gilbert
Chief Creative Officer	Peter Ignazi
Executive Creative Director	Louis-Philippe Tremblay
Creative Director	Anne-Claude Chénier
Creative Director	Barbara Jacques
Creative Director	Alex Gadoua
Art Director	Alexandre Jutras
Art Director	Fabrice Bouty
Copywriter	François Julien Rainville
Account Manager	Geoff Wilton
Account Manager	Vanessa Audigand
Account Manager	Natalie Azoulay
Account Manager	Philippine Chabran
Production Company	Consulat
Post Production	Jonathan Kemp
Production Art Director	Maïlis Roy-Lessard