Title | Grand Openings - Egg McMuffin |
Agency | Cossette |
Campaign | Grand Openings |
Advertiser | McDonald’s |
Brand | McDonald’s Canada |
Date of First Broadcast/Publication | 2021 / 11 |
Business Sector | Food |
Story | It’s long been in McDonald’s Canada’s DNA to deliver feel-good moments or a little “bubble of happiness” to its guests. Grand openings or new and reimagined restaurants provide unique opportunities for McDonald’s to create those moments. To mark these special occasions, Cossette created a series of visuals that embody the playful joy of celebrations. Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item, including the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin. Nine-foot-tall structures were erected using hundreds of balloons—the ultimate symbol of celebration. |
Media Type | |
Advertising Manager | Chuck Coolen |
Advertising Manager | Cathy Begley |
Advertising Manager | Mélissa Hains |
Advertising Manager | Vilma Morlin |
Advertising Manager | Jillian Pyper |
Advertising Manager | Andréanne Gilbert |
Chief Creative Officer | Peter Ignazi |
Executive Creative Director | Louis-Philippe Tremblay |
Creative Director | Anne-Claude Chénier |
Creative Director | Barbara Jacques |
Creative Director | Alex Gadoua |
Art Director | Alexandre Jutras |
Art Director | Fabrice Bouty |
Copywriter | François Julien Rainville |
Account Manager | Geoff Wilton |
Account Manager | Vanessa Audigand |
Account Manager | Natalie Azoulay |
Account Manager | Philippine Chabran |
Production Company | Consulat |
Post Production | Jonathan Kemp |
Production Art Director | Maïlis Roy-Lessard |