| Title | Trivial pursuit hotel (100s) |
| Agency | Leo Burnett Moscow |
| Campaign | Trivial Pursuit Hotel |
| Advertiser | Hasbro |
| Brand | Trivial Pursuit |
| Posted | November 2021 |
| Business Sector | Toys & Games |
| Story | We opened a world-first hotel that accepts knowledge as a payment. The quality of your stay there depended on your ability to answer general knowledge questions from the Trivial Pursuit board game. For instance: if you knew Napoleon’s height in cm - you slept in a king size bed. If not - there was only a folding bed for you. The same principle worked for everyеhing: from hotel transfer and a swimming pool - to your food and the size of your TV. Even to book a stay on the hotel's website you had to answer questions, so even if you weren’t lucky enough to go there, you’d learned that Trivial Pursuit is a quiz game |
| Media Type | Case Study |
| Marketing Manager | Anna Sverzhina |
| Brand Manager | Anastasia Alekseeva |
| Brand Manager | Anastasia Vasilyeva |
| Executive Creative Director | Mikhail Kudashkin |
| Creative Director | Evgeny Shinyaev |
| Creative Director | Andrey Yarinich |
| Art Director | Mikhail Yarovikov |
| Art Director | Alexey Titinkov |
| Copywriter | Daria Morozova |
| Designer | Sergey Vasyanin |
| Designer | Valeria Pauli |
| Designer | Egor Kolesnikov |
| Designer | Evgeny Kuprin |
| Client Services Director | Ilya Khrushchev |
| Account Manager | Daria Tarasova |
| Strategic Planning Director | Kirill Iorish |
| Project Manager | Ekaterina Beloshkurskaya |
| Digital Art Director | Ilya Ilyaskin |
| Managing Director | Larisa Paramonova |
| Business Development | Maria Romenskaya |
| Head of Production | Nadezhda Smolnikova |
| Production Company Producer | Egor Gorbunov |
| Production Company Producer | Vladimir Rolik |
| Production Company Producer | Marina Gudakova |
| Director | Ilya Aksyonov |
| Director of Photography (DOP) | Yan Yasinsky |
| Production Designer | Polina Gavrilova |
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