Title | Congress |
Agency | Ark Thompson |
Campaign | Mortal Combat - Oriflame |
Advertiser | Oriflame |
Brand | Oriflame |
Posted | March 2003 |
Business Sector | Cosmetics, Beauty Products & Perfumes |
Tagline | Oriflame. Your Easy Path To Beauty |
Story | Depressed and frustrated top models gather in support groups - to complain about Oriflame |
Philosophy | This ad is "Part 2" of "Mortal Combat campaign targeting women 25-45. The campaign is to explain that with Oriflame enhancing their own natural beauty, there's no need to follow fake empty and standardized beauty of top-models. |
Media Type | Television |
Length | |
Production Company | Sirena Film s.r.o. |
Creative Director | Thierry Secheresse |
Art Director | Thierry Secheresse |
Copywriter | Maxim Bonushkin |
Director | Pascal d'Hoeraenne |