Thierry Secheresse
Art Director at Ark Thompson
Moscow, Russia
TitleStreet
Agency
Campaign Mortal Combat - Oriflame
Advertiser Oriflame
Brand Oriflame
PostedMarch 2003
Business Sector Cosmetics, Beauty Products & Perfumes
Tagline Oriflame. Your Easy Path To Beauty
Story It just takes an Oriflame girl walking down the street - to male the top-models break down of envy, jealousy and malice...
Philosophy This ad is "Part 1" of the "Big Mortal Combat" campaign targeting women 25-45.
The campaign is to explain that with Oriflame enhancing their own natural beauty, there's no need to follow fake empty and standardized beauty of top-models.
Media Type Television
Length
Production Company
Creative Director
Art Director
Copywriter
Director

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