| Title | Alzheimer's Invitation |
| Agency | Bozell |
| Campaign | Room Full of Stranger - Alzheimer's Association |
| Advertiser | Alzheimer's Association |
| Brand | Alzheimer's Association |
| Posted | April 2001 |
| Product | Fund-Raising Event |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | A series of out-of-focus images of faces, accompanied by the line "If spending the night with a room full of strangers makes you uncomfortable, imagine spending the rest of your life with them. |
| Philosophy | Dramatize the agony of Alzheimers, and contrast it with the agony of spending a night at another fund-raising dinner. |
| Problem | How to generate interest in a fund-raising event when people are inundated with requests to attend these functions -- most of which are a dreadful bore? |
| Media Type | |
| Market | United States |
| Creative Director | David Moore |
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