| Title | Mouthwash |
| Agency | Bozell |
| Campaign | Learning to Read - Literacy Center for the Midlands |
| Advertiser | Literacy Center for the Midlands |
| Brand | Literacy Center for the Midlands |
| Posted | April 2001 |
| Product | Illiteracy |
| Business Sector | Charities, Foundations, Volunteers |
| Story | A bottle of mouthwash and a bottle of lemon oil sit side by side, with almost identical packaging -- except for what the words read. The headline points out that "Learning to read makes all the difference. |
| Philosophy | Create several posters with visuals that represent why reading is important. |
| Problem | How to create an immediate visual impact on why reading is so important. |
| Media Type | |
| Market | United States |
| Creative Director | David Moore |
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