| Title | Pint Block |
| Agency | VML |
| Campaign | Pint Block |
| Advertiser | Department for Transport |
| Brand | Department for Transport |
| Posted | July 2020 |
| Business Sector | Road Safety |
| Philosophy | When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So, VMLY&R created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point. |
| Media Type | Poster |
| Chairman | Mark Roalfe |
| Chief Creative Officer | Laurent Simon |
| Creative Director | Gavin McGrath |
| Creative Team | Sophie Taylor |
| Creative Team | George Robb |
| Creative Team | Perle Arteta |
| Creative Team | Christopher Joyce |
| Creative Team | Matt Luke |
| Creative Team | Yama Noorzad |
| Creative Team | Anuj Shah |
| Creative Team | Denesh Agnihotri |
| Creative Team | Paula Hochberg |
| Senior Designer | Dominic Frain |
| Design Manager | Grant Gillard |
| Strategy Director | Jonathan Ewles |
| Strategist | Micha Levy |
| Business Director | Rebecca Bright |
| Account Director | Ellie Thomson |
| Event producer | Alex Winterbotham |
| Senior Producer | Beth Dooley |
| Illustrator | Alasdair Spencer |
| Illustrator | Ben Armson |
| Illustrator | Joe Gamble |
| Illustrator | Joey Yu |
| Illustrator | Inga Ziemele |
| Illustrator | Chester Holme |
| Illustrator | Tegan Price |
| Illustrator | Molly Fairhurst |
| Illustrator | Gaurab Thakali |
| Illustrator | Ceara Coleman |
| Artist Management | YCN |
More Work
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