Department for Transport - "Pint Block"

VML

VML London, United Kingdom

1446

Title	Pint Block
Brief	When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So we opened a pub, naturally. The first pub where your mates don’t let you finish your pint. We equipped punters with 60 Pint Blocks – fun ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. The immersive experience was part bar, part game and part exhibition, giving punters plenty of distractions for a sneaky Pint Block. Illustrated posters, beermats and bar runners showing the Pint Blocks were distributed to pubs, bars, music venues, football and cricket clubs, and gyms across the nation. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point.
Agency	VML
Campaign	Pint Block
Advertiser	Department for Transport
Brand	Department for Transport
Posted	January 2021
Business Sector	Road Safety
Story	THINK! is the official road safety campaign department for the UK goverment.
Media Type	Case Study
Chief Creative Officer	Laurent Simon
Chairman	Mark Roalfe
Creative Director	Gavin McGrath
Creative Team	Sophie Taylor
Creative Team	George Robb
Strategy Director	Jonathan Ewles
Event producer	Alex Winterbotham
Senior Producer	Beth Dooley