Title | Cookoo Bird |
Agency | Grey Group China |
Campaign | Cookoo Bird |
Advertiser | Inner Mongolia Huifeng Ruiyuan Pharmaceutical |
Brand | Beike |
Posted | September 2004 |
Product | Beike Cough Drop |
Business Sector | Health & Pharmaceutical Products |
Story | STRAP LINE: For those people whose performance is badly affected by cough. |
Philosophy | To launch BKE Cough Drop as the effective remedy for severe cough that affects your daily performance. It is important to take into account of the strict pharmaceutical advertising guideline in China, which restrict imagery of patients or consumers. |
Media Type | Poster |
Market | China |
Photographer | Stewart Gilliana |
Creative Director | Kevin Lee |
Art Director | Corinne Pinoncely |
Copywriter | Jing Tian |
Art Director | Michael Wong |
Other | Chan Chou Wong |