Kevin Lee
Director at Spoon Creative
Singapore, Singapore
TitleCookoo Bird
Agency
Campaign Cookoo Bird
Advertiser Inner Mongolia Huifeng Ruiyuan Pharmaceutical
Brand Beike
PostedSeptember 2004
Product Beike Cough Drop
Business Sector Health & Pharmaceutical Products
Story STRAP LINE: For those people whose performance is badly affected by cough.
Philosophy To launch BKE Cough Drop as the effective remedy for severe cough that affects your daily performance. It is important to take into account of the strict pharmaceutical advertising guideline in China, which restrict imagery of patients or consumers.
Media Type Poster
Market China
Photographer
Creative Director
Art Director
Copywriter
Art Director
Other

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