| Title | Period Poverty |
| Brief | BruZelle is an organisation that collects sanitary towels and delivers them free of charge and discreetly to those who can’t afford them.Translation: Newspaper as a sanitary towel. Or crumpled up toilet paper, a double-folded handkerchief or an extra pair of pants. In Flanders, 1 in 10 girls and women between 12 and 25 sometimes do not have enough money to buy sanitary towels or tampons. For girls living in poverty, this even rises to 1 in 2. The mental impact of this is huge. It causes stress, fear of leaks and affects self-esteem. That is why BruZelle is fighting against menstrual poverty. We collect sanitary towels and discreetly deliver them for free to women in precarious situations. Support BruZelle with a donation or help us in another way. Go to bruzelle.be |
| Agency |
Lucy
|
| Campaign |
Period Poverty
|
| Advertiser |
BruZelle
|
| Brand |
BruZelle NGO
|
| Posted | December 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | BruZelle is an organisation that collects sanitary towels and delivers them free of charge and discreetly to those who can’t afford them.Translation: Newspaper as a sanitary towel. Or crumpled up toilet paper, a double-folded handkerchief or an extra pair of pants. In Flanders, 1 in 10 girls and women between 12 and 25 sometimes do not have enough money to buy sanitary towels or tampons. For girls living in poverty, this even rises to 1 in 2. The mental impact of this is huge. It causes stress, fear of leaks and affects self-esteem. That is why BruZelle is fighting against menstrual poverty. We collect sanitary towels and discreetly deliver them for free to women in precarious situations. Support BruZelle with a donation or help us in another way. Go to bruzelle.be |
| Problem | BruZelle fights against menstrual poverty in Belgium |
| Media Type |
Print
|
| Creative Director |
Iwein Vandevyver
|
| Creative Team |
Iwein Vandevyver
|
