VLESP - "The Talk"

Lucy

Lucy Brussels, Belgium

Awards

1262

This ad is part of the ACT Responsible Collection

Brand: VLESP
Country: Belgium

Advertiser: VLESP

Title	The Talk
Agency	Lucy
Campaign	The Talk
Advertiser	VLESP
Brand	VLESP
Posted	November 2022
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Men are 3 times more likely to commit suicide than women. For generations, boys from a very young age are encouraged to not express their emotions as it is considered 'weak'. So men tend to bottle their problems up, instead of talking about them or looking for help. VLESP, the Flemish Centre of Expertise in Suicide Prevention, wanted to encourage men to be more open and actively address mental health problems in themselves or in men around them. Our film shows the absurdity of the ‘male silence’. Two men in a car who don’t talk to each other. But the subtitles reveal what goes through their mind. One man is ashamed to talk about his problems, while his friend is reluctant to inquire about how his pal feels. The payoff: No one can read minds.
Problem	VLESP is the Flemish Centre of Expertise in Suicide Prevention.
Media Type	Web Film
Creative Director	Iwein Vandevyver
Creative Director	Laurent Dochy
Copywriter	Ruben De Praetere
Art Director	Yves Van Hacht
Account Director	Thomas Vuerinckx
Managing Director	Jonas De Wit
Production Company	Hamlet
Director	Jara Moravec
Executive Producer	Ruben Goots
Executive Producer	Jason Felstead
Production Company Producer	Robin Paul
Post Production	Dominique Ruys
Director of Photography (DOP)	Sander Vandenbroucke
Editor	Jara Moravec
Editor	Steije Hillewaert
Music Supervision	GOLDSTEIN
Sound Designer	Samuel Jurkovi
Mix	Samuel Jurkovi
Grade	Xavier Dockx
Post Production	Xav & Coco
Music	Sir Victor Uwaifo
Advertising Manager	Anne Ballon