| Title | The Evolution of Soup |
| Agency | BSSP |
| Campaign | Rao’s Soup, A Soup with Nothing to Hide |
| Advertiser | Rao’s Specialty Foods, Inc. |
| Brand | Rao's |
| Date of First Broadcast/Publication | 2019 / 10 |
| Business Sector | Soups, Stuffing, Cooked Sauces |
| Tagline | Rao’s . A Soup with Nothing to Hide |
| Philosophy | In a sea of inscrutable cans and cartons, Rao’s is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, “Rao’s Soup, A Soup with Nothing to Hide,” created by independent agency BSSP. Through CTV (Hulu), Social, Digital, and an impressive OOH takeover in NYC (with one board in Bentonville, AK -- Walmart HQ), the campaign shows us that soup can be a delicious, everyday meal option that elevates the art of eating. |
| Media Type | Digital |
| Length | |
| Managing Director | Lindsay Grant |
| Account Supervisor | Sarah Simonetti |
| Group Creative Director | Anders Gustafsson |
| Senior Copywriter | Ashley Suarez Wood |
| Copywriter | Kate Ursu |
| Senior Art Director | Savannah Hicks |
| Art Director | Lynn Nakamura |
| Executive Producer | Fearghal O’Dea |
| Producer | Tara Kennedy |
| Digital Artist | Brian Cadamagnani |
| Content Director | Jason Apple |
| Associate Producer, Content Studio | Lauren Chatman |
| Line Producer | Evan Grainger |
| Editor | Nico Litonjua |
| Motion Designer | Karim Fawzy |
| Retoucher | Sam Nordemann |
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- BRAND:
- Mitsubishi Motors
- AGENCY:
- BSSP