| Title | Attention |
| Agency | McCann Prague |
| Campaign | Attention |
| Advertiser | Tereza Maxová Foundation |
| Brand | Tereza Maxová Foundation |
| Posted | December 1999 |
| Product | Foundation For Abandoned Kids |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | We see kids approaching the camera to get attention, the way kids enjoy the attention "most things are only fun..when there is somebody watching."..."so is growing up..." "The Tereza Maxová Foundation for abandoned kids. Help give kids a chance." The idea is to find a way to get people's attention on the problem of abandoned kids, without stigmatising them. We want people to watch and understand, without scaring them off with horrible pictures. These kids are like all other kids-they need somebody's attention. |
| Media Type | Television |
| Length | |
| Market | Czech Republic |
| Creative Director | Jo Johansen |
| Copywriter | Philip Pec |
| Art Director | Pia Grumeth |
| Director | Erik Poppe |
| Production Company | Paradox |
More Work
SEE ALLWindproof
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- AGENCY:
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Etude - Lesson 3
- BRAND:
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- AGENCY:
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Mock-up - Lesson 2
- BRAND:
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- AGENCY:
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Newcomer - Lesson 1
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- AGENCY:
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Bagel 2
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- AGENCY:
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Bagel 1
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- AGENCY:
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Propeller
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