With the information gathered and high hopes, in-house North Face Fashion Designers and Engineers created clothes meant to protect us in 3 different extreme climates: Extreme Heat, Extreme Cold, and Flood. To join the current fight against climate change, we released a limited edition of 2050 NFTs in the Metaverse, where each item was sold to raise funds and donate to NGO Pro Natura Mexico.
Philosophy
By analyzing scientific data such as historical Greenhouse Effects, temperature levels projection, and the use of artificial intelligence, we created a cloth line to explore an uninhabitable planet that awaits us, raise awareness of current environmental issues, and raise funds to fight climate change.
Problem
The North Face has always invited us to explore the world and protect it by manufacturing long-lasting clothes made from recycled material… but this initiative is not enough. This modern and industrialized world has led to an uncontrolled increase in the planet’s temperature which has experts wondering about a positive outcome and bright future for us and for the whole of humanity. What will happen in the coming years if we do not stop the fast-fashion industry and change our consumption habits?
