| Title | Square and Fair |
| Agency | Gyro |
| Campaign | Square and Fair |
| Advertiser | Square UK |
| Brand | Square UK |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Business Services |
| Story | Square, the payments company founded by Jack Dorsey, launched a new integrated advertising campaign to celebrate the UK’s small business owners and encourage them to accept card payments. The ‘Square and Fair’ campaign has been created by gyro UK and celebrates the UK as a nation of shopkeepers and independent business owners. Set to the 1942 wartime song “The Thing-Ummy Bob”, performed by Gracie Fields, the ad features a selection of real businesses of all ages and backgrounds who use Square’s technology. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | David Harris |
| Director | Rob Sanders |
| Producer | Kate Miller |
| Designer | Simon Toy |
| Designer | Alex Leech |
| Strategy/Planning | Laura Mercurio |
| Strategy/Planning | Giselle Okin |
| Project Manager | Sofi Andersson |
| Account Management | Angela Gotsi |
| Media (Agency side) | Stefania Arioli |
| Media Team | Rob Walker |
| Media Team | Victoria Mundell-Rigg |
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