Title | Sign for the forests |
Agency | Mark BBDO |
Campaign | Sign for the forests |
Advertiser | WOLF Forest Protection Movement |
Brand | VLK |
Posted | November 2019 |
Business Sector | Environmental & Ecological Issues |
Story | Large-scale deforestation is a pressing issue in Slovakia. VLK (Wolf) is a non-governmental environmental organization that fights for the preservation of natural forests. Their philosophy is simple: to do nothing with the forests. To let them live. VLK launched the biggest petition in the history of the country. The goal: 10 % of the area of Slovakia covered by forests without any human intervention. |
Media Type | |
Creative Director | Vlado Slivka |
Art Director | Peter Kuchta |
Copywriter | Michal Rohacek |
Photographer | Matúš Bence |