Øystein Halvorsen
Copywriter at Try Reklamebyrå
Oslo, Norway
TitleHolding out for a hero
Agency
Campaign Holding out for a hero
Advertiser Equinor
Brand Equinor Sponsorship program, young talents
PostedNovember 2021
Business Sector Energy Production, Raw Materials & Minerals
Story The film uses the old Bonnie Tyler classic: "Holding out for a hero" in a new and exciting way. The heroes of tomorrow are literally creating the music (and the message) by failing and retrying. This is the kind of heroes we are looking for – all kinds of heroes.
Problem Equinor is Norways biggest (energy) company.They have a great focus on social responsibility.For many years they have had a sponsorship program, funding young talents in areas as sport, culture and science.
Media Type Television & Cinema
Production Company
Copywriter
Art Director
Account Manager
Project Manager
Director
Production Company Producer

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