GameStop - "Freak Out"

The Richards Group

The Richards Group Dallas, United States

8481

Brand: GameStop
Country: United States

Advertiser: GameStop

Title	Freak Out
Agency	The Richards Group
Campaign	Freak Out
Advertiser	GameStop
Brand	GameStop
Date of First Broadcast/Publication	2018 / 12
Business Sector	Drugstores, Specialty Stores
Philosophy	Santa’s preeminent position as King of Gifts is challenged by GameStop in a new holiday spot edited by Lucky Post’s Marc Stone for The Richards Group. Poor Santa, he’s been scooped...and this realization comes with a range of emotions as he spies on a happy family whose gifts have been delivered by GameStop. The end result is revealed in the spot’s title: Freak Out. For Stone, the project was immensely appealing on many levels, starting with the hilarious concept’s twist on the Christmas spirit; presenting Santa’s rapid transformation from excitement to utter frustration was a creative challenge as joyful as the season. Perfectly performed by one very convincing Santa, the Christmas identity crisis is twistedly lighthearted. Lucky Post also delivered color, sound design, graphics and finish – otherwise known as a complete post package. Santa would undoubtedly approve.
Media Type	Television
Length	32 seconds
Creative Group Head / Art Director	Lynda Hodge
Creative Group Head / Writer	David Canright
Brand Creative / Writer	Chris Cannon
Brand Creative / Art Director	Sam Langford
Producer	Laurie Shannon
Production Company	Community Films
Director	David Thomas
Director	Benjamin Hurst
Editor	Marc Stone
Editing Company	Lucky Post
Graphics	Jake Odgers
Sound Design and Mix	Scottie Richardson
Colorist	Neil Anderson
Online Artist	Dan Margules
Post-production Producer	Anne Strock