Title | The State of Respect 2 |
Agency | The Conquistadors Collective |
Campaign | The State of Respect |
Advertiser | Metropolitan Transportation Authority |
Brand | NY State Metropolitan Transportation Authority |
Date of First Broadcast/Publication | 2020 / 9 |
Business Sector | Public Transport, Mass Transit |
Philosophy | State of Respect uses the map of New York State telegraphed as a mask, tapping into the strength, connection, and resiliency of New Yorkers in the fight against COVID-19. The OOH is running in 8000 locations across New York State MTA, Metro-North and LIRR. |
Media Type | Poster |
Executive Creative Director | Mauricio Alarcon |
Strategist | Chris Roan |
Development | Chris Roan |
Designer | Gabi Guiard |
Designer | Guillermo Fernandez |
Designer | Carles Puig |
Production Studio | Versus |
Executive Creative Director | Justin Barnes |
Executive Producer | Rob Meyers |
Production Coordinator | Gina Polverini |
Artist | Calvin Sprague |