Carles Puig
Designer at Versus
Santiago, Chile
TitleThe State of Respect 4
Agency
Campaign The State of Respect
Advertiser Metropolitan Transportation Authority
Brand NY State Metropolitan Transportation Authority
Date of First Broadcast/Publication 2020 / 9
Business Sector Public Transport, Mass Transit
Philosophy State of Respect uses the map of New York State telegraphed as a mask, tapping into the strength, connection, and resiliency of New Yorkers in the fight against COVID-19. The OOH is running in 8000 locations across New York State MTA, Metro-North and LIRR.
Media Type Poster
Executive Creative Director
Strategist
Development
Designer
Designer
Designer
Production Studio
Executive Creative Director
Executive Producer
Production Coordinator
Artist

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