Pot Noodle - "Pothole Cone"

adam&eveDDB

adam&eveDDB London, United Kingdom

Awards

2013

Brand: Pot Noodle
Country: United Kingdom

Advertiser: Unilever

Title	Pothole Cone
Agency	adam&eveDDB
Campaign	Nothing Fills a Hole Like Pot Noodle
Advertiser	Unilever
Brand	Pot Noodle
Date of First Broadcast/Publication	2023 / 3
Business Sector	Pre-Cooked / Dehydrated Prepared Meals
Philosophy	Pot Noodle showcases Pot Noodle as the ultimate hole-filling meal with a new campaign “Nothing Fills a Hole Like Pot Noodle”. The images show all manner of holes, including a pool table pocket, a bird house and a washing machine drum lovingly filled with the delicious noodles to demonstrate its hunger satisfying abilities. Created by adam&eveDDB, the campaign also ventures into the debate around the pot-holed state of roads in Britain, where one road in every nine miles is in urgent need of repair. The campaign, spanning digital outdoor ads, print, social media and PR, will also specifically target sites and media publications in locations notorious for potholes in Surrey, Essex and Northamptonshire. The ads will also feature on a digital ad van which will drive down two of the potholiest roads in Surrey. Two of the targeted areas, Harlow in Essex and Brackley in Northamptonshire, are home to singer and pothole campaigner Rod Stewart and Mr Pothole respectively. The campaign is shot by Emmy-nominated filmmaker, photographer and artist Frederick Paxton, of Academy Films. As part of the campaign, social media activity includes a selection of filled-hole images that will appear on Pot Noodle’s Instagram feed. A bespoke GIF sticker pack will also launch on Instagram Stories, enabling fans to add Pot Noodle to their own content and fill a hole, digitally - with the hashtag #NothingFillsAHoleLikePotNoodle. The campaign is also supported by a PR partnership, created by W communications, with Mr. Pothole, an advocate for pothole awareness, who, as part of the launch, will be talking to the press and media to help raise awareness around the country’s pothole problem.
Media Type	Outdoor/Out of Home
Sound Production	Factory Studios
Music	SIREN
Advertising Manager	Andre Burger
Advertising Manager	Georgina Bradford
Advertising Manager	Shannon Lennon-Smith
Chief Creative Officer	Richard Brim
Creative Director	Mark Shanley
Copywriter	Richard McGrann
Art Director	Andy Clough
Social Creative	Judith Tulkens
Joint Head of Integrated Production	Sally Pritchett
Agency Producer	Sophie Fletcher
Agency Producer	Amy Simmons
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Chief Executive Officer (CEO)	Tammy Einav
Managing Partner	Tom White
Account Director	Max Sullivan
Account Director	Hugo Evans
Project Director	Rasha Noronha
Head of Design	Paul Knowles
Head of CGI	Charlie Townsend
Senior Creative Artworker/Studio Manager	Dave Callow
Artworker	Sam Harris
Head of Digital Production	James Brown
Senior Interactive Designer	Adrian Baker
Motion Producer	Rebecca Hunnybun
Graphic/Print Producer	Tony Hutton
Junior Motion Creator	Honor Northridge
Design Director	Adrian Barker
Content Director	Dan Boulton
Assistant Producer	Jake Parker
Media Agency	Mindshare Europe
Media Business Director	Tess Domenet
Media Account Manager	Nathan Hope
Media Account Executive	Megan Wieland
OOH Agency	Kinetic
OOH Senior Account Director	Rikul Sudra
PR Agency	W Communications
PR Campaign Director	Grace Jackson
PR Associate Creative Director	John Wilkinson
PR Associate Director	Jess O’Donoghue
PR Account Director	Paige Hartley
PR Senior Account Executive	Ella Bull
Production Company	Academy Films
Photographer	Frederick Paxton
EP /Head of Photography	Charlotte Long
Producer	Aidan Brooks
1st Assistant/Digi Op	Simon Wellignton
Production Manager	Daragh McCann
Production Assistant	Dara Phillips
Runner	Luca Visockaite
Runner	Tai Carter
Sound Producer	Ethan Day
Audio Creative Director	Dan Beckwith
VFX Company	1920
Colorist	Kai Van Beers
2D Artist	Chrys Aldred
Senior Post-production Producer	Charlotte Griffin
Music Composer	Jon Clarke
Music Producer	Sian Rogers
Music Production Assistant	Chris Christoforou