PlayStation VR2 - "Feel a New Real on PlayStation VR2"

adam&eveDDB

adam&eveDDB London, United Kingdom

2134

Brand: PlayStation VR2
Country: United Kingdom

Advertiser: Sony Interactive Entertainment Inc.

Title	Feel a New Real on PlayStation VR2
Agency	adam&eveDDB
Campaign	PlayStation VR2 “FEEL A NEW REAL”
Advertiser	Sony Interactive Entertainment Inc.
Brand	PlayStation VR2
Date of First Broadcast/Publication	2023 / 11
Business Sector	Video Games/Consoles
Philosophy	The new campaign features a launch film that explores the immersive experiences that PS VR2 offers. Shot from the point of view of the protagonist, we follow them through extraordinary worlds: from the cockpit of a space craft under attack, crashlanding in a mysterious village, running from hostile locals, before finally falling through a well and onto the back of a Tallneck, in a world reflecting Horizon Call of the Mountain. As events unfold, we see and hear the protagonist’s heartbeat through epic sound effects and on-screen graphics. As their pulse quickens, viewers gain a deeper sense of the immersion and the heightened emotions that PS VR2 offers.
Media Type	Television
Length	30 seconds
Post Production	Framestore
Audio Post Production	750mph
Advertising Manager	Eric Lempel
Advertising Manager	Andrea Perez
Advertising Manager	Isabelle Tomatis
Advertising Manager	Josh Linger
Advertising Manager	Mayumi Donovan
Advertising Manager	Conor O’Kane
Executive Chair	Tammy Einav
Chief Executive Officer (CEO)	Miranda Hipwell
Chief Creative Officer	Richard Brim
Executive Creative Director	Ant Nelson
Executive Creative Director	Mike Sutherland
Chief Strategy Officer	Martin Beverley
Creative Director	Andy Clough
Creative Director	Richard McGrann
Planning Director	David Mortimer
Managing Partner	Sarah Coleman
Business Director	George Fox
Account Director	Dyfed Thomas
Account Executive	Aaron Kelly
Joint Head of Integrated Production	Sally Pritchett
Joint Head of Integrated Production	Nikki Cramphorn
Head of Print Production	Jaki Jo Hannan
Project Director	Amy Waldman
Legal	Tom Campbell
Legal	Candice Macleod
Business Affairs	Dolores King
Design Company	King Henry London
Head of Design	Scott Silvey
Artworker	Sam Harris
Artworker	Dave Callow
Studio Manager	Rob Wallis
Retoucher	Jon Webb
Studio Manager	Dan Sandalls
Production Company	Cain&Abel
Global Business Director	Sybille Chrissoveloni
Production Account Director	Theo Tsangarides
Production Account Manager	Xochitl Cruz
Production Account Manager	Ellie Kendrick-Jones
Operations Manager	Jon Philips
Executive Producer adaptation	Ludovica Melica
Producer	Dylan Pugh
Editor	Yasmine Lahouag
QC	Stuart Moore
QC	Chloe Maudsley
QC	James Pyne
Joint Head of Integrated Production	James Brown
Digital Producer	Matt Walker
Digital Resource Manager	Pata Malecka
Creative Technology Director	Hash Milhan
Digital Design Director	Sam Butler
Digital Design Director	Adrian Baker
Full Stack Developer	Daniel Lewis
Lead QA Manager	Mark Sadler
Head of Production, Graphic/Print Production	Marc Dolby
Senior Producer, Graphic/Print Production	Tony Hutton
Photographer	Nicky Hamilton
Photographer's Agent	Process Photography
Media Agency	MediaCom
Localisation Agency	EG+
Production Company	Morton Jankel Zander (MJZ)
Director	Henry Hobson
EP/Head of Production	Lucy Jones
Producer	James Waters
Production Manager	Luke Thornton
Director of Photography (DOP)	Mauro Chiarello
Production Designer	Jonathan Houlding
1st AD	John Lowe
Focus Puller	Pete Blakemore
Production Service Company	Division Films
Managing Director/ Executive Producer	Rok Bukovec
EP/Producer	Rok Luneznik
Line Producer	Spela Bajc
Production Manager	Urska Vardijan
Production Coordinator	Ursa Purkart
Unit Manager	Bor Pletersek
Helmet-Cam operator	Filip Krzisnik
1st AD	Tina Fratnik
1st AC	Ziga Zdesar
Grip	Luka Jelinic
Gaffer	Darko Bralo
Production Designer	Miha Knific
Costume	Monika Lorber
Hair and Makeup	Ana Lazovski
Stunt	Filip Krzisnik
SFX	Kristjan Repalust
Editing Company	Work Editorial
Editor	Stewart Reeves
Editorial Producer	Frankie Elster
Assistant Editor	Rain Keene
VFX Supervisor	William Laban
VFX Supervisor	Guy Lubin
2D Supervisor	Michael Baker
Animation Supervisor	Rocky Vanoost
Flame Artist	Luigi Russo
Executive Creative Director, Post	William Bartlett
Head of CG	Johannes Sambs
Head of 2D	Suzanne Jandu
Senior VFX Producer	Alexia Paterson
VFX Producer	Ben Stell
Production Coordinator	Robyn Borrageiro
Production Coordinator	Poppy Chadwick
Production Coordinator	Ellie Tinker
Production Assistant	Conor Garnett
Production Assistant	Ivana Savova
Colorist	Jean-Clément Soret
Colorization	company 3
Color Assist	Santino Napolitano
Color Assist	Karl Pasamonte
Color Assist	Jack Kennedy
Editorial	Andrew Fineberg
Editorial	Humberto Reynaga
Assets Lead	Adam Smith
Assets	Sam Gunn
Assets	Khaled Sabry
Assets	Wenjie Wu
Lighting	Sam Gunn
Lighting	Eleonora D’Onofrio
Lighting	Charlie Humphrey
Animation	Daniel Bielawski
Tracking & Layout	Victor Farag
Tracking & Layout	Gary Seto
Tracking & Layout	Micaela Arslanian
FX Artist	Aaron Baudin
FX Artist	Deniz Cinar
FX Artist	Zybrand Jacobs
Rigging	Brad Noble
Rigging	Maya Dumond
Rigging	Nathan Clarke
Compositor	Owen Braekke-Carroll
Compositor	Corrina Wilson
Compositor	Mike Simons
Compositor	Min-Hui Chang
Compositor	Zavier Mojica
Compositor	Kotryna Lidziute
Paint & Roto	Maxwell Lane
Paint & Roto	Melvin Pillai
Paint & Roto	Zac Makey
Digital Matte Painting & Concept	Nikola Yordanov
Digital Matte Painting & Concept	Chelsea Aston
Designer	Andrew Niven
Designer	Jack Field
Designer	Daniella Marsh
Sound Design and Mix	Sam Ashwell
Audio Producer	Olivia Ray
Audio Producer	Carla Thomas
Agency Producer	Nicola Ridley
Agency Producer	Mary Fostiropoulos
Agency Producer	Jaki Jo Hannan