| Title | Mister/Whisky |
| Brief | Problem:Unfortunately, many affected persons don't seek help. The main reason: fear and shame that their addiction could become known.Solution:For people who are ashamed, discretion is very important. That's why we made this the focus of the campaign. Demonstrated by different types of drinkers. All of them remain anonymous through the glasses in front of their eyes. The people portrayed are still well established in society because alcohol problems should be treated as early as possible.Media:Print ads in the largest newspapers and magazines, posters and billboards around bars, postcards, social media ads.Result:According to Arud: 1. Six times more entries due to alcohol problems than in the previous year. 2. Noticeable patient shift: more people who are still established in society, which significantly increases the chance of success. |
| Agency |
Ruf Lanz Werbeagentur
|
| Campaign |
We treat every drinking problem with discretion
|
| Advertiser |
Arud Center for Addiction Therapy
|
| Brand |
Center for Addiction Therapy
|
| Date of First Broadcast/Publication |
2022 / 10
|
| Business Sector | Anti-Drug/Alcohol/Tobacco Message
|
| Story | Arud is the Swiss Therapy Centre for people with alcohol problems. |
| Media Type |
Print
|
| Creative Director |
Markus Ruf
|
| Creative Director |
Danielle Knecht-Lanz
|
| Art Director |
Mario Moosbrugger
|
| Copywriter |
Markus Ruf
|
| Post Production |
Michèle Aschmann
|
| Account Executive |
Miro Poffa
|
| Photography / Illustration |
Paolo Emmanuele
|
| Client Supervisor |
Patrizia De Nicoli
|
| Client Supervisor |
Reto Jeger
|
