Tier im Recht - "Eye-catching Cat (English Translation)"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, Switzerland

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Title	Eye-catching Cat (English Translation)
Brief	In August 2023, Donald Trump became the first ex-president in US history to be officially impeached – in several cases. The resulting media hype was used to promote the message: animal rights deserve as much attention as Donald Trump. The ad with the eye-catching cat was placed in several newspapers and magazines in the matching editorial environment.
Agency	Ruf Lanz Werbeagentur
Campaign	Animal rights deserve as much attention as Donald Trump
Advertiser	Foundation Tier im Recht
Brand	Tier im Recht
Date of First Broadcast/Publication	2023 / 7
Business Sector	Animal Rights/Safety/Adoption
Story	The Foundation Tier im Recht (= Rights for Animals) advocates for a strong legal protection of animals. Its aim is to draw more attention to animal rights.
Media Type	Print
Creative Director	Markus Ruf
Art Director	Isabelle Hauser
Art Director	Dave Schellenberg
Copywriter	Markus Ruf
Account Executive	Gian Marco Juon
CGI	Isabelle Hauser
CGI	Michèle Aschmann
Client Supervisor	Gieri Bolliger
Client Supervisor	Christine Künzli
Account Executive	Kevin Meier
Client Supervisor	Joëlle New