Title | Everyone is equal. No one is more equal. |
Agency | thjnk Zürich AG |
Campaign | Everyone is equal. No one is more equal. |
Advertiser | Pro Infirmis |
Brand | Pro Infirmis |
Date of First Broadcast/Publication | 2018 / 5 |
Business Sector | Charities, Foundations, Volunteers |
Story | In the film, people with various disabilities are shown dealing with some of life’s frustrating everyday challenges – challenges that we have all had to deal with at some point in our lives, and that cannot be better described than, well, s*** |
Philosophy | This campaign deliberately breaks with clichés. Firstly, it is more of a comedy than a tear-jerker; and secondly, it shows people with disabilities as simply a part of our society. An inclusive society sees diversity as a strengt |
Media Type | Cinema |
Length | |
Soundtrack | Jump Down, Spin Around |
Singer | Harry Belafonte |
Director | Jon Barber |
Chief Creative Officer | Alexander Jaggy |
Communications Director | Susanne Stahel |