Title | Faultier |
Agency | thjnk Zürich AG |
Campaign | Faultier |
Advertiser | Edelweiss Air AG |
Brand | Edelweiss Air |
Date of First Broadcast/Publication | 2019 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | To promote Edelweiss’ non-stop flight to San José a sloth hang-out was announced in the main hall of Zurich main station. Passerbys were encouraged to flex a little muscle and try to win free flights for two to Costa Rica. They had to don a sloth costume and hang off a branch for as long as possible. The stage set was constructed in 16:9 format. The attempts to win the prize were recorded using a special camera and live-streamed to news websites and OOH formats. |
Media Type | Ambient |
Length | |
Creative Director | Alexander Jaggy |
Creative Director | Pablo Schencke |
Art Director | Lukas Frischknecht |
Art Director | Cornelia Hess |
Director | Luc Kämpfen |
Production Company | JEFF COMMUNICATIONS Zürich |
Programmer | Eyeonx |
Account Director | Andrea Bison |
Account Manager | Marie Vuilleumier |
Live Fabrik | Michael Schweizer |