Rede TGI Friday´s - "BBQ"

Multi Solution Publicidade e Comunicação Ltda São Paulo, Brazil

2769

Brand: Rede TGI Friday´s
Country: Brazil

Advertiser: TGI Friday's

Title	BBQ
Agency	Multi Solution Publicidade e Comunicação Ltda
Campaign	BBQ
Advertiser	TGI Friday's
Brand	Rede TGI Friday´s
Date of First Broadcast/Publication	2003 / 10
Business Sector	Restaurants & Fast Food
Tagline	Prove that you are a prime carnivore.
Tagline (original language)	Prove que você é um carnívoro de primeira.
Story	Using the slogan "Prove that you are a prime carnivore", Multi Solution developed a campaign to diffuse the TGI Friday's Barbecue Selects Festival.
Story (original language)	Com o slogan, Prove que você é um carnívoro de primeira, a Multi Solution desenvolveu uma campanha para divulgar o Festival Barbecue Selects, da Rede TGI Friday´s.
Philosophy	Therefore, Multi Solution created a campaign including a film, radio spot, billboards, top-lit billboards and all the restaurant visual communication, which will last for 4 months. Among the TV broadcast actions, TGI Friday's will sponsor the TV program Caldeirão do Huck on Rede Globo, in Rio de Janeiro, starting on November 8, and lasting for 3 months.
Philosophy (original language)	Para isto, a Multi Solution criou uma campanha com duração de 04 meses, que contará com filme, spot de rádio, outdoors, painéis e toda a comunicação visual do restaurante. Entre as ações de veiculação em TV, a Rede TGI Friday´s patrocinará o Programa Caldeirão do Huck, da Rede Globo, no Rio de Janeiro, a partir de 08 de novembro com duração de 03 meses.
Problem	Created by the Brazilian Friday's restaurant branches, the Barbecue Selects Festival aims to stimulate the sales of dishes based on best-quality beef, with exclusive cuts, as well as conquer the taste of Brazilians, who love this delicacy.
Problem (original language)	Criado pelas filiais brasileiras da rede de restaurantes Friday´s, o Festival Barbecue Selects tem como objetivo alavancar as vendas de pratos à base de carne bovina de primeira linha, com cortes exclusivos, além de conquistar o paladar do brasileiro, amante dessa iguaria.
Media Type	Magazine
Market	Brazil
Creative Director	Vavá Rodrigues
Executive Creative Director	Marcello Sant'Anna
Art Director	Sandra Sansone
Copywriter	Vavá Rodrigues
Copywriter	Samuel Tonin
Account Executive	Fernanda Calligaris
Account Director	Aldo Blankemburg