| Title | Singapore by Stream |
| Agency | TBWA\Chiat\Day New York |
| Campaign | Singapore by Stream |
| Advertiser | Singapore Tourism Board |
| Brand | Singapore Tourism Board |
| Date of First Broadcast/Publication | 2021 / 3 |
| Business Sector | Destinations (Countries & Places) |
| Story | In March 2021, international travel was a distant memory. We had to make Singapore a top-of-mind destination for when travel safely resumed. To do that, we turned a 64-year-old taxi driver into a world-famous Twitch streamer, taking the world on live-streamed tours of Singapore.We gave viewers full control to make detours, request destinations, and vote on where they went next. We let them decide where the taxi went, while chatting with our driver who took them wherever they chose to explore. Just like a real taxi.Through a dedicated Twitch profile, our taxi driver took the world on four unique, 2-hour adventures through Singapore. Viewers learned about Singapore from a local’s perspective, visiting iconic landmarks and hidden gems off the beaten track.The activation was launched along with an 8bit-inspired design system, visual identity, and custom typeface. Giving it a unique, and most importantly, fresh, platform-relevant look and feel. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Chris Beresford-Hill |
| Creative Director | Jexy Holman |
| Creative Director | Nuno Teixeira |
| Art Director | Royston Ang |
| Associate Art Director | Belen Aragon |
| Associate Copywriter | Kaleb Mulugeta |
| Associate Designer | Alexandra Floresmeyer |
| Motion Graphics | Vivian Lee |
| President | Nancy Reyes |
| Strategic Business Lead | Bruna Bechelli |
| Business Director | Juliana Braz |
| Business Manager | Chaney Hart |
| Chief Strategy Officer | James Sowden |
| Associate Copywriter | Kaleb Mulugeta |
| Strategy Director | Jennifer Kung |
| Strategist | Raymond Sein |
| Strategy Director | Lesley Parks |
| Strategist | Bodi Karsono |
| Strategist | Emily Larsen |
| Senior Integrated Producer | Jessica Fiore |
| Senior Integrated Producer | Steven Kreuch |
| Agency Producer | Clio Goh |
| MOTION DESIGN | Jung Eun Han |
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