| Title | Gorilla: 50 Euros |
| Agency | Armando Testa Group |
| Campaign | Gorilla: 50 Euros |
| Advertiser | Campari |
| Brand | Campari Crodino |
| Posted | January 2003 |
| Business Sector | Pre-Mixed Cocktails |
| Tagline | The Golden Drink That Makes The World Go Wild |
| Story | A gorilla goes into a bar to the astonishment of the barman and customers he orders a Crodino. He drinks up the Crodino with satisfaction. When it's time to pay, the cashier - the barman's wife - asks for an outrageous sum. "He's just a gorilla, what does he know?" The gorilla pays but when the barman regains his composure he says to him: "I'm sorry, but we have never had a gorilla here before". The gorilla answers in a sarcastic tone: "With prices like that, it doesn't surprise me!". |
| Media Type | Television |
| Length | |
| Soundtrack | Rumbanita |
| Production Company | Arte Film |
| Producer | Lucia Vood |
| Director | Alessandro Cappelletti |
| Director of Photography (DOP) | Alessio Gelsini |
| Creative Director | Mauro Mortaroli |
| Copywriter | Erminio Perocco |
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