| Title | The meaning of flashlights |
| Brief | GP is the Nordic market leader in flashlights and headlights - a category that is not particularly interesting.The purpose of the "Darkness happens every day" campaign is to turn flashlights and headlights into something you care about, at least a little bit.The print ad "before / after" was published on the same day as the change to winter time, ie the day when darkness is suddenly on everyone's lips. |
| Agency |
Linderoths
|
| Campaign |
The meaning of flashlights
|
| Advertiser |
GP Nordic
|
| Brand |
Flashlights and headlamps
|
| Posted | November 2021 |
| Business Sector | Household Products & Maintenance
|
| Story | GP is the Nordic market leader in flashlights and headlights - a category that is not particularly interesting.The purpose of the "Darkness happens every day" campaign is to turn flashlights and headlights into something you care about, at least a little bit.The print ad "before / after" was published on the same day as the change to winter time, ie the day when darkness is suddenly on everyone's lips. |
| Media Type |
Print
|
| Copywriter |
Michael Schultz
|
| Art Director |
Mimmi Andersson
|
| Project Manager |
Lena Kling
|
| Account Manager |
Anders Wallin
|
| Agency |
Linderoths
|
