Luca Pannese
Founder at Small New York
New York, United States
TitleRidiculous excuses not to be inclusive
Agency
Campaign Ridiculous Excuses Not To Be Inclusive
Advertiser CoorDown
Brand CoorDown
Date of First Broadcast/Publication 2023 / 3
Business Sector Charities, Foundations, Volunteers
Tagline #RidiculousExcuses
Story Over the past few months, with the help of associations from all over the world, CoorDown has been asking people with Down syndrome and their families, what excuses they have heard for being excluded from education, sports, jobs, and other opportunities. Some of these excuses were so incredibly ridiculous that they deserved to be brought to life and properly celebrated with a film.
Philosophy In a world increasingly focused on inclusion, there are still those who roll out ridiculous excuses not to be inclusive. On World Down Syndrome Day, March 21 2023, CoorDown – the National Coordination of Associations of People with Down Syndrome – is launching the international awareness campaign "RIDICULOUS EXCUSES NOT TO BE INCLUSIVE," to affirm the right to full participation in society and inclusion of people with intellectual disabilities, free from all forms of discrimination and ableism.
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