| Title | Assume That I can |
| Agency | Small |
| Campaign | Assume That I can |
| Advertiser | CoorDown |
| Brand | CoorDown |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Luca Pannese |
| Executive Creative Director | Luca Lorenzini |
| Creative Director | Paolo Montanari |
| Managing Director | Alberto Scorticati |
| Account Manager | Chiara Guadagnini |
| Director | Rich Lee |
| DP | Christopher Probst |
| Executive Producer | Karim Bartoletti |
| Senior Producer | Silvia Bergamaschi |
| Assistant Producer | Luca Bettinetti |
| Editor | Luca Angeleri |
| Production Company | Indiana Production Company |
| Assistant Director | Andrew Coffing |
More Work
SEE ALLCaring is no longer enough.
- BRAND:
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- AGENCY:
- Small
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- BRAND:
- Samsonite X Diesel
- AGENCY:
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