Title | Office |
Agency | Grabarz & Partner |
Campaign | Hey Electricity, get ready for the Taycan. |
Advertiser | Dr. Ing. h.c. F. Porsche AG |
Brand | Porsche Taycan |
Posted | November 2019 |
Business Sector | Automotive |
Story | Electricity has been a part of our lives for quite some time now. Without complaining, this once-powerful force fulfills our dullest tasks – from powering electric toothbrushes to trimming our lawns. It’s time to say “thank you” – what Porsche does in these longcopy print ads. Because they want to give something back in the form of the Taycan, the luxurious first all-electric Porsche that electricity can finally have fun with again. |
Problem | The new Taycan is the first all-electric Porsche – and the first electric sports car with the true Porsche soul. |
Media Type | |
Chief Creative Officer | Ralf Heuel |
Chief Executive Officer (CEO) | Reinhard Patzschke |
Creative Team | Ralf Nolting |
Creative Team | Frederik Wetzel |
Creative Director | Tim Lehnebach |
Art Director | Thomas Schraudolf |
Art Director | Alessandro Perri |
Copywriter | Ralf Heuel |
Copywriter | Frederik Wetzel |
Copywriter | Gabriela van der Linden |
Account Manager | Manuela Brückner |
Art Buyer | Gilles Kintziger |
Production | Jörg Nagel |
Finishing | Marc Janocha |