| Title | Leopard Skin |
| Agency | Saatchi & Saatchi Argentina |
| Campaign | Skins - Buenos Aires Zoo |
| Advertiser | Buenos Aires Zoo |
| Brand | Zoo Buenos Aires |
| Posted | March 2004 |
| Business Sector | Leisure Parks, Zoos & Fairs |
| Tagline | Buenos Aires Zoo. Close to you. |
| Story | The campaign highlights the concept that the zoo is close to you through the resemblance of the skins with the map of the area of Buenos Aires City where it is located. |
| Philosophy | The agency developed the campaign based on one of the Zoos asset: its privileged location in the heart of Buenos Aires City. That is what the campaign highlights: the concept that the zoo is close to you. |
| Problem | Buenos Aires Zoo is facing the competition of a new thematic park located 50 kilometres away from Buenos Aires City, that attracts potential customers of the Zoo. |
| Media Type | Magazine |
| Market | Argentina |
| Executive Creative Director | Chavo D'Emilio |
| Copywriter | Nicolas Larroquete |
| Art Director | Juan Pablo Castro |
| Art Director | Hernan Tomassini |
| Account Director | Pablo Ordoñez |
| Account Executive | Victoria Latugaye |
More Work
SEE ALLLion
- BRAND:
- Buenos Aires Zoo
- AGENCY:
- Saatchi & Saatchi Argentina
Polar Bear
- BRAND:
- Buenos Aires Zoo
- AGENCY:
- Saatchi & Saatchi Argentina
Orangutan
- BRAND:
- Buenos Aires Zoo
- AGENCY:
- Saatchi & Saatchi Argentina
Giraffe Skin
- BRAND:
- Zoo Buenos Aires
- AGENCY:
- Saatchi & Saatchi Argentina
Snake Skin
- BRAND:
- Zoo Buenos Aires
- AGENCY:
- Saatchi & Saatchi Argentina