ProBalance - "Stay Home"

Imaginary Friends Kuala Lumpur, Malaysia

6398

Title	Stay Home
Agency	Imaginary Friends
Campaign	Stay Home
Advertiser	ProBalance
Brand	ProBalance
Date of First Broadcast/Publication	2020 / 4
Business Sector	Others
Tagline	#stayhome
Story	A dog, a girl, and a lesson in sitting and staying.
Philosophy	The agency had the simple idea of dogs trying to tell people to sit and stay indoors.
Problem	ProBalance, a pet food brand, wanted to create a PSA urging people in SE Asia to #stayhome and take the Covid19 shut down seriously.
Result	Production was shut down globally. The Kuala Lumpur-based production company, Directors Think Tank, reached out to a roster director, Kiran Koshy, based in California who had a history working with animals. The director wrote a script based on the idea, then shot it in his backyard, in Long Beach, using his daughter and their dog as the talent. Music was scored and mixed remotely by 2AM in Kuala Lumpur. The trumpet solo was performed by Benjamin in New Zealand. The color and finish was done remotely by Charles Gerstner, at home in Long Beach.
Media Type	Web Film
Length	31 seconds
Market	Indonesia, Singapore, Thailand
Director	Kiran Koshy
Executive Producer	Rajay Singh
Executive Producer	Pat Singh
Music Composer	Anton Morgan
Production Company	Directors Think Tank
Music & Sound Design	2AM
Sound Designer	KK
Colorist	Charles Gerstner
Editor	Kiran Koshy
Director of Photography (DOP)	Kiran Koshy
Musician	Benjamin Webster