| Title | Mercado Play is addictively free |
| Title (original language) | Mercado Play es adictivamente gratis |
| Agency | Gut |
| Campaign | Mercado Play is addictively free |
| Advertiser | Mercado Libre |
| Brand | Mercado Play |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Online Leisure & Entertainment Services |
| Philosophy | The campaign focuses on the consequences of "marathoning" series or movies until late, thanks to "Mercado Play", the new free streaming platform that works from the Mercado Libre app and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand. |
| Media Type | Television |
| Length | |
| Founder & Chairman | Gastón Bigio |
| Founder & Chairman | Anselmo Ramos |
| Chief Creative Officer | Joaquín Cubría |
| Chief Creative Officer | Ramiro Rodriguez Gamallo |
| Chief Creative Officer | Matias Lafalla |
| Regional Account Director & Partner | Natalia Noya |
| Executive Creative Director | Laura Rapela |
| Executive Creative Director | Diego Fernández Posada |
| Creative Director | Agustín Fernandez Madero |
| Creative Director | Gonzalo Nahuel Palma |
| Art Director | Daniela Russel |
| Editor | Matías Simonet |
| Managing Director | Paula Medina Rivero |
| Head of Design | Rosario Muñoz Lopez |
| Account Director | sofia goldin |
| Account Supervisor | Julieta Altare |
| Chief Strategy Officer | Javier Quintero |
| Strategy Director | Mariana Varella |
| Senior Brand Strategist | Juan Cistoldi |
| Social Media Strategy Director | Ignacio Rocca |
| Senior Social Strategist | Kevin Rehbein |
| Head of Digital and Social | Gori Nastasi |
| Copywriter | Daiana Benitez |
| Art Director | Luz Di Cintio |
| Graphic Designer | Lucas Barreto |
| Graphic Designer | Sofia Iezzi Moñux |
| Creative Manager | Florencia Vera |
| Creative Manager | Paula Akel |
| Head of Production | Florencia Albizzati |
| Producer | Mariana Jauregui |
| Production Company | Argentinacine |
| Director | Joaquín Güiraldes |
| Director | Inesa Villanueva |
| Executive Producer | Laura Fassi |
| Producer | Germán Escande |
| Director of Photography (DOP) | Mariano Monti |
| Art Director | Sofía Marqués |
| Casting | Saigon |
| Casting Director | Martin Neuburger |
| Head of Post Production | Aldo Ferrari |
| Post Production Coordinator | Miranda Schwartz |
| Editor | Alejo Santos |
| Editor | Daniel Prync |
| Digital Assets Assembly | Hernán Cali Ospina |
| Colorist | Alejandra Lescano |
| Sound Production | Big Sound |
| Music | BAMBA MUSIC |
| Advertising Manager | Yadia Coccaro |
| Advertising Manager | Agostina Frascarelli |
| Advertising Manager | Luciana Alejandra Diaz |
| Advertising Manager | Macarena Rodriguez |
| Advertising Manager | Agustina Cafaro |
| Advertising Manager | Manuel Jesús Alonzo |
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