| Title | Abba Voyage |
| Agency | TMW Unlimited |
| Campaign | Abba Voyage |
| Advertiser | Abba |
| Brand | Abba |
| Date of First Broadcast/Publication | 2022 / 5 |
| Business Sector | Records, CDs, DVDs & Videos |
| Philosophy | ABBA, one of the most successful pop groups of all time, have today announced that, for the first time in 40 years they are back, with a revolutionary new concert that will see Agnetha, Björn, Benny and Anni-Frid performing digitally with a live 10-piece band, in a purpose-built arena in London from May 2022, and a brand new studio album. TMW UNLIMITED partners with ABBA Voyage’s in-house marketing teams as their strategic marketing consultant of record. As part of a team of experts they will be responsible for delivering all integrated marketing, including CRM, design and data operations. The digital versions of ABBA have been created following weeks and months of motion-capture and performance techniques with the four band members and a thousand VFX experts from Industrial Light & Magic, the company founded by George Lucas, in what is the company’s first foray into music. Now, an incredible 40 years since their last studio album The Visitors, ABBA have not only recorded two new songs, ‘I Still Have Faith In You’ and ‘Don’t Shut Me Down’, that will both feature in the concert, but they have recorded and produced an entire new album. Recorded together at Benny’s studio Riksmixningsverket in Stockholm, Voyage will be released worldwide on 5th November on Universal Music Group. ABBA Voyage will open May 2022 at the ABBA Arena, a state-of-the-art 3,000 capacity arena located in the Queen Elizabeth Olympic Park in London. Pre-registration for tickets opens at 6pm tonight on abbavoyage.com with tickets on general sale from Tuesday 7th September |
| Media Type | Events |
| More Information | http://www.abbavoyage.com/ |
| Producer | Svana Gisla |
| Producer | Ludvig Andersson |
| Creative Director / Director | Baillie Walsh |
| Executive Producer | Johan Renck |
| Choreography | Wayne McGregor |
| Executive Producer | Michael Bolingbroke |
| Chief Executive Officer (CEO) | Chris Mellish |
More Work
SEE ALLPrada Luna Rossa Ocean
- BRAND:
- Prada Luna Rossa
- AGENCY:
- McCann Paris
Never Too Much
- BRAND:
- Bulgari
- AGENCY:
- Anomaly Amsterdam
PURE XS FOR HER
- BRAND:
- Paco Rabanne
- AGENCY:
- Groupe Mazarine
PURE XS
- BRAND:
- Paco Rabanne
- AGENCY:
- Mazarine Mlle Noï
Nouveau parfum féminin Jean Paul Gaultier - Scandal
- BRAND:
- Jean-Paul Gaultier
- AGENCY:
- Mazarine Mlle Noï
Justin Bieber
- BRAND:
- Calvin Klein
- AGENCY:
- Wednesday
Magical Holidays with Lady Gaga & Tony Bennet
- BRAND:
- H&M
- AGENCY:
- Saturday London
Believe
- BRAND:
- Marks & Spencer
- AGENCY:
- Y&R London