| Title | FlyNet - Fashion |
| Brief | Lufthansa FlyNet, Lufthansa’s fast and reliable on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even while above the clouds. How can we communicate that in an entertaining radio campaign?In minute-by-minute time protocols, we describe escalating events on the ground that get completely out of hand while passengers are offline during the flight: A smart home heating that by accident is being set to 62° Celsius finally causing the police to storm the apartment. A retiree accidentally switches suitcases with a fashion designer thus becoming a hyped fashion icon while he sits clueless in the plane. And then there is the story of a married couple receiving 1 million dollars from a Nigerian Prince. Because a lot can happen in a few hours. |
| Agency |
Accenture Song (formerly Kolle Rebbe)
|
| Campaign |
Lufthansa Flynet
|
| Advertiser |
Lufthansa
|
| Brand |
Lufthansa FlyNet
|
| Posted | November 2022 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| Story | In minute-by-minute time protocols, the Lufthansa FlyNet radio campaign describes escalating events on the ground that get out of hand while passengers are offline during the flight: A smart home gets out of control. A pensioner becomes a fashion icon. A couple receives 1 million dollars from a Nigerian prince. |
| Media Type |
Radio
|
| Sound Production |
Studio Funk
|
| Creative Managing Director |
Fabian Frese
|