| Title | N4TURE'S NUMB3R5 |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | N4TURE'S NUMB3R5 |
| Advertiser | WWF |
| Brand | WWF |
| Posted | June 2022 |
| Business Sector | Environmental & Animal Issues |
| Story | Sheer climate statistics have become a background noise lacking an emotional charge. The question then becomes how can climate data be presented in a more impactful way?With visualisations that let nature speak for itself: A melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the statistics of annual tropical tree cover loss. In this way, the unsettling numbers of the climate crisis can feel unsettling once more.A national awareness campaign for the WWF turned the 2021 German federal elections into climate change elections. Using complex 3D imagery that accurately represents data from NASA and the World Research Institute we created dramatic visualisations that translated brainy statistics into a language our hearts can understand. The results? Up to all of us. Let’s act now! |
| Media Type | Case Study |
| Length | |
| Post Production | Mackevision Medien Design GmbH |
| Art Director | Sebastian Haus |
| Media Agency | Crossmedia GmbH Agentur für Mediaberatung |
| Copywriter | Max Wort |
| Executive Creative Director | Andreas Brunsch |
| Executive Creative Director | Steffen Bärenfänger |
| Producer | Kathrin Kleyh |
| Producer | Giulia Sanna |
| Head of Production | Tobias Lawrenz |
| 3D Lead | Malte Lauinger |
| Account Manager | Franziska Rist |
| Account Manager | Carolin Rieke |
| Art Buyer | Vanessa Rüsch |
| Art Buyer | Stella Herbolzheimer |
| Art Buyer | Alice Feja |
| Audio Engineer | Klaas Nocken |
| Compositing | Daniel Beckmann |
| Creative Lead | Martin Terhart |
| Campaign Director | Almuth Gaitzsch |
| Graphic Designer | Luis Pombo |
| Managing Director, Creation | Fabian Frese |
| Photo Post Production | Martin Piechotta |
| Production Manager | Sascha Bugai |
| Senior Campaigner | Svenja Roth |
| Voice | Jessica McIntyre |
| Concept / Editing | Julian Jacobi |
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