Apple, Inc. - "Share your gifts"

TBWA\Media Arts Lab

TBWA\Media Arts Lab Global

Awards

17456

Brand: Apple, Inc.
Country: United States

Advertiser: Apple

Title	Share your gifts
Agency	TBWA\Media Arts Lab
Campaign	Share Your Gifts
Advertiser	Apple
Brand	Apple, Inc.
Date of First Broadcast/Publication	2018 / 11
Business Sector	Consumer Electronics & Audio-Visual
Tagline	Share your gifts
Story	Meet Sofia, a shy but creative young woman who is unwilling to share her talent. Until, that is, her dog sends her work flying out of the window to find an audience. Sofia is overjoyed and motivated by the positive reaction. Research suggests 7 out of 10 people aren’t acting on their creative potential. However, Apple believes that creativity moves the world forward. Music artist Billie Eilish created an original track for the film.
Media Type	Web Film
Length	172 seconds
Music Prod Company	Stimmung
Art Director	Diogo Valim
Copywriter	Bruno Barbieri
Chief Creative Officer	Brent Anderson
Executive Creative Director	Ryan Honey
Creative Director	Jeremy Wirth
Creative Director	Jed Cohen
Executive Producer	Brian O'Rourke
Executive Producer	Chris Perry
Executive Producer	Maurie Enochson
Production Company	Buck
Group Creative Director	Chuck Monn
Group Creative Director	JD Jurentkuff
Media Agency	OMD Worldwide
Music Prod Company	Skywalker
Music Prod Company	The Formosa Group
Music Supervision	Peymon Maskan
Media Agency	OMD USA
Production Company	Buck
Senior Copywriter	Bruno Barbieri
Executive Director of Content Production	Brian O'Rourke
Senior Producer	Kirsten Larson
Global Music Director	Peymon Maskan
Managing Executive Producer	Maurie Enochson
Executive Producer	Emily Rickard
Creative Director	Joe Mullen
Production Company Producer	Nicholas Carmen
Production Company Producer	Alessandro Ceglia
CG Supervisor	Alex Dingfelder
Special Effects / VFX	Marc Steinberg
Associate Creative Director	Richard Gray
Art Director	Kyle Strope
Artist	Billie Eilish