Title | Chameleon |
Brief | We used the windows of dealerships to show how. Through technology that captures the colors of the people walking in front of it, we made the car change its color, instantly, just like a chameleon. |
Agency | Contrapunto BBDO Madrid |
Campaign | Chameleon |
Advertiser | Daimler AG |
Brand | Mercedes-Benz |
Posted | August 2017 |
Business Sector | Cars |
Story | We used the windows of dealerships to show how. Through technology that captures the colors of the people walking in front of it, we made the car change its color, instantly, just like a chameleon. |
Media Type | Promotion & Event |
Length | |
Creative Director | Carlos Jorge |
Creative Director | Gorka Fernandez Iriso |
Art Director | Raúl López |
Art Director | Aurora Hidalgo |