| Title | ELECTRIC LOVE |
| Brief | People can fall in love with the Smart at first sight. But what about the little car's owners? This romantic music video depicts a young man whose morning coffee routine takes on a new significance when a pretty woman in a Smart pulls up outside his café and smiles at him every day. Later it turns out that she hasn't even seen him - she was just admiring her car's reflection in the café window. Luckily, love works in mysterious ways, and their cars eventually bring them together. |
| Agency | Contrapunto BBDO Madrid |
| Campaign | ELECTRIC LOVE |
| Advertiser | Smart |
| Brand | SMART |
| Posted | November 2017 |
| Story | Last year, smart launched the ‘smartlovers’ concept to give the smart an image of more than just an ‘easy-to-park’ car, making it a brand with emotional values, whose drivers are fans. Under this concept, focusing on smart drivers, we launched the new smart electric (smart Electric Drive). |
| Media Type | Web Film |
| Creative Director | Carlos Jorge |
| Creative Director | Gorka Fernandez Iriso |
| Copywriter | JOSÉ ALMODOVAR |
| Art Director | RAMÓN HERNÁNDEZ |
| Production Company | Puente Aéreo Films |
| Director | Victor Carrey |
| Production Company Producer | MELISSA FERRERO |
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